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XTREME DIESEL: IT’S TRUCKING PERFECT
PROJECT TYPE
Out of Home Marketing
DATE
2022
ROLE
Vendor Procurement and Management, Strategy
To promote Xtreme Diesel, Kum & Go launched an eye-catching out-of-home campaign designed to target truck drivers and diesel users on the go. The campaign highlights the key benefit of Xtreme Diesel—its unfreezable reliability in harsh weather conditions—by pairing bold messaging with high-impact visuals.
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