WHY WE WALK

I had the privilege of spearheading the integrated marketing campaign for the PKD Foundation's nationwide Walk for PKD event, with an ambitious goal of raising $2 million to support those affected by polycystic kidney disease. When COVID-19 disrupted plans, I pivoted the event into a fully virtual format, adapting strategies to maintain engagement and momentum in unprecedented circumstances. Through a creative and cohesive campaign spanning digital outreach, social media, and email communications, I motivated 400 teams and 2,500 participants across the country to join the cause. Despite the challenges, we successfully raised over $1 million, demonstrating the power of adaptability, community connection, and purpose-driven storytelling.