10 DAYS ONE GOAL

Mid-launch of our Why We Walk campaign, the world was confronted with the onset of the COVID-19 pandemic, profoundly impacting those who benefit most from our Walks. As a result, we had to pivot the Why We Walk campaign to a fully virtual format. Originally designed for in-person, cross-country engagement, the campaign evolved into 10 Days, One Goal—a streamlined, 10-day charitable event that united our community online. Instead of city-specific events rolling out over a month, this reimagined campaign provided a cohesive, accessible way for participants to stay connected, show support, and contribute safely from their own homes.